Riff

Bodkin collaborated extensively with the entire team at Riff to develop their visual identity, brand, digital applications, and social media presence. Riff, a voice and video-based social media platform, features live events where creators can engage freely on various topics, interact with their audience, and even invite users to join them "on stage" for discussions. At the core of Riff is music, which serves as a vital connector, mirroring real-life interactions by fostering connections among people who share a passion for the same artists.

Client
Riff
Year
2022
Role
Brand IdentityVisual IdentityUI/UX DesignProduct DesignWebsite DesignDesign SystemDesign DirectionBrand ImplementationProduct StrategyResearch and Insight
A smartphone screen shows the Riff social media app login page with sign-in options for email, Apple, and Google accounts.

We aimed to create a logo and product that would make Riff a standout in the crowded tech and social media landscape. In designing the world of Riff, we chose a different path — embracing boldness, creativity, and imperfection to forge a space that celebrates individuality.

A person lying down in black apparel with large, bold, blue and purple Riff text showcasing unique brand identity on the back.
A smartphone displays the Riff social media app, featuring user stories, live rooms, and a sleek UI design with posts and profile icons.
White Riff text logo on a large purple abstract shape with a dark background, showcasing bold brand identity.
A hand holds a smartphone showing Riff's sleek UI design with profile icons and a colorful outfit post, set against a blue sky.
A person spinning a basketball and another playing electric guitar, both framed by colorful geometric shapes, embody Riff's vibrant brand identity.
A man smiles during a livestream on a social media app in dark mode, with colorful viewer comments and reactions displayed on the screen.
A smartphone displays a music player playlist on a purple surface, with a white earbud case nearby.
A person in a red jacket spins a basketball on their finger—riffing on unique brand identity in outdoor photography with a fence behind.
Person playing an electric guitar with bold white Riff text; purple overlay adds a dynamic photography vibe, enhancing brand identity.
Person with blond hair in a red jacket jumps energetically, holding a microphone—embodying the bold Riff brand identity against the sky.
Four colored rectangles form the Riff app icon, each section highlighting the brand identity with Riff in white text at the center.
Close-up of a smartphone screen featuring Riff, a social media app, among other icons—showcasing sleek UI design at 09:05.
Three smartphones showcase vibrant social media app UI design with creative text, images, and interactive elements against a black background.

We crafted an interface and user experience that rendered the complex live spaces within Riff both exciting and intuitive. We engaged in continuous market research, innovation, and close collaboration with a team of developers to integrate new features into an ever-evolving product.

A phone screen shows a Riff tutorial prompt: Enable notifications to know when people are talking, with a boombox and Continue button.
A smartphone screen shows the Riff social media app with welcome text and a colorful Orientation tutorial card for new users.
A social media app called Riff shows a digital wallet with 1,845 coins and options to purchase more coins on a smartphone screen.
A phone screen displays a VIP Squad membership page with a profile picture and chat benefit details in the Riff social media app.
A smartphone screen displays a social media app, showing Lucille Johnston's Riff profile with her photo, bio, and follower statistics.
Repeated bold rows of the Riff wordmark, alternating turquoise and purple, create a striking brand identity on a black background.
Three smartphones display Riff's onboarding, phone entry, and friend-finding screens on a dark green background.
Three smartphone screens display Riff, a social media app featuring user profiles, live rooms, and a list of users.
Two smartphones showcase Riff's social media app, highlighting user profiles, stories, and a neon-themed post on the home feed.
Riff in bold white letters on a black background, flanked by 3D teal and magenta geometric shapes.
Four social media posts promoting Mission Mondays, featuring Riff's brand identity outdoors and in vibrant virtual meeting screenshots.
White Riff text logo on a bright pink geometric background with dark purple 3D angular shapes, highlighting modern brand identity.
Two In the Chair with Brownie Blendz podcast promo posts for a stylish social media campaign, featuring men in standout Riff-inspired outfits.
Black background with Riff Design System in white text and bold turquoise design system letters overlapping on the right.
A Riff dashboard with user profiles, buttons, forms, and colorful illustrated icons—large and small—on a crisp white design system background.
A Riff design system style guide showing color palettes, typography, UI themes, spacing, and component examples on white backgrounds.