Spanish Stray Dogs

Spanish Stray Dogs is a UK-based charity dedicated to rescuing stray and abandoned dogs from southern Spain and rehoming them with families in the UK. They approached Bodkin to develop an identity that would convey their admirable passion and encourage new families to adopt rather than shop. Our solution was straightforward yet impactful: create an identity that is clean and confident, making it stand out among other charities while retaining a warm and heartfelt essence.

Client
Spanish Stray Dogs
Year
2024
Role
Brand IdentityVisual IdentityTypographyDesign Direction
A dog rescue pup in a red bandana with a heart and paw design licks a smiling person's face outdoors near trees.
A white shopping bag with orange handles and a heart-paw design, reflecting Spanish Stray Dogs' brand identity, set against a light background.
A green flyer on a car's rear window reads, Be a Hero, Adopt a Hero—support Spanish Stray Dogs charity today.
A phone screen displays the Spanish Stray Dogs charity social media profile, featuring a heart and paw print logo.

By pairing a heart with a paw, we created an icon that feels friendly and familiar — capturing everything the charity wished to convey in a single mark.

Logo for Spanish Stray Dogs charity with a heart-shaped paw print above the organization's name in bold black text on a white background.
A smartphone displays text: Spanish Stray Dogs, Loyal, Brave, Playful, Happy, Loving, with a paw heart logo above—perfect brand identity.
A stack of charity business cards with a red paw-heart logo, showcasing the Spanish Stray Dogs brand identity and contact details.
Text Stray Sans Regular Medium Bold in white bold font on a dark red background with geometric outlines, featuring the custom font Stray Sans.
Close-up of large gray wordmark letters with black highlights and red circles, emphasizing letterform details for Spanish Stray Dogs charity.
A large, partial gray wordmark dogs with a bold black g, encircled by red, represents the Spanish Stray Dogs charity.

Our custom font, "Stray Sans," is adapted from the open-source font Poppins. We modified it to include subtle dog features — ears and tails — creating a font that feels fun, friendly and distinctly theirs.

White tote bag with the text We love Dogs, heart made of paw prints; perfect for supporting Spanish Stray Dogs charity. Plain gray background.
A white charity t-shirt featuring a small red heart and dot, supporting Spanish Stray Dogs, with a visible Stanley/Stella neck tag.
A heart above three dots forms a paw print, symbolizing charity for Spanish Stray Dogs in four distinct colour palettes.
A repeating heart pattern of orange paw prints on white—perfect for supporting Spanish Stray Dogs and charity causes.
Red heart paw icon above four pink circles, resembling a paw print, symbolizing charity for Spanish Stray Dogs on a white background.
A happy brindle dog named Buddy, a Spanish Stray Dogs rescue, is featured as Dog of the Month on a charity poster with a light gray background.
Three charity posters on a concrete wall advertise Spanish Stray Dogs, promoting the adoption and rescue of stray dogs.
Scattered charity tokens with heart-shaped paw prints and some featuring Spanish Stray Dogs photos, all on a light background.
Charity logo featuring an orange heart and paw print above Spanish Stray Dogs on a dark red background.
A white pet bowl with an orange heart and paw print, perfect for supporting Spanish Stray Dogs or enhancing your charity brand identity.